Tie Dye Frappuccino Recipe Card
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In recent internal communications viewed by Business Insider, Starbucks gave employees a heads up that the Tie-Dye Frappuccino would be hitting menus on July 10.
Advertising is set to go up on Wednesday, July 10, and be taken down five days later — making it seem like this is likely another one of Starbucks' super limited-time Frappuccino offers.
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Starbucks declined to comment on the Tie-Dye Frappuccino and the company has not yet shared the Tie-Dye Frappuccino ingredients with in-store workers, so it is not quite clear what the drink will taste like.
Starbucks has generally pulled back from Frappuccinos, including cancelling Frappuccino Happy Hour in summer 2018 due to declining sales. Instead, the chain has focused on its cold beverage line up more generally, with growing sales of cold brew and espresso-based beverages.
However, the coffee giant has continued to dabble in extremely limited, Instagrammable Frappuccinos. Typically only available for less than a week or as supplies last, drinks such as the Witch's Brew Frappuccino and the Crystal Ball Frappuccino are fun, brightly colored, and over-the-top — perfectly crafted to go viral.
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The mother of all Instagram Frappuccinos is, of course, the Unicorn Frappuccino. Available for just a few days in April 2017, the drink instantly went viral and sold out.
In March, the chain found similar success with the Ariana Grande-backed Cloud Macchiato, which CEO Kevin Johnson told investors was the chain's second most viral drink ever.
However, some employees are already bracing for the impact of the drink once it hits stores. Frappuccinos can be annoying and time-consuming to make — especially when hoards of customers are clamoring to get their aesthetically-pleasing drink.
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It looks like it's going to be the Unicorn Frappuccino all over again, which the company said they wouldn't do again because of partner feedback, a Starbucks employee — referred to as partners by the company — told Business Insider. They don't give a damn about us and it's obvious.
The Tie-Dye Frappuccino will not be released until early July. So, don't start pestering your local barista about it until Starbucks' puts out advertising!Twitter icon A stylized bird with an open mouth, tweeting. Twitter LinkedIn icon The word in. LinkedIn Fliboard icon A stylized letter F. Flipboard Facebook Icon The letter F. Facebook Email icon An envelope. It indicates the ability to send an email. Email Link icon An image of a chain link. It symobilizes a website link url. Copy Link
In June, Business Insider got the scoop on Starbucks launching the Tie-Dye Frappuccino in July. The Instagrammable drink is finally launching this week, with stores starting to sell the drink on Wednesday, July 10.
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The Tie-Dye Frappuccino will only be available for five days or as supplies last, according to internal documents viewed by Business Insider. With its super-limited availability, the Tie-Dye Frappuccino follows in the footsteps of other over-the-top, colorful Starbucks drinks such as the Unicorn Frappuccino and the Witch's Brew Frappuccino.
In-store employees are already practicing making the drink, with a few posting photos on social media. According to one Starbucks worker, the drink tastes like a banana laffy taffy.
SNEAK PEAK: NO ITS NOT OUT YET, SO DONT ASK!!!! *PERKS OF BEING A PARTNER* Being able to sample all our drinks before they launch. It tastes like a banana laffy taffy. #Tyedyefrapp #Tobeapartner #Barista #BaristaLife #Frappuccino #Art #Imakeartthroughcoffee #Frappeart #Tyedye #Frap #Starbucks A post shared by MAR🥀AH - (@xo_ri_) on Jul 6, 2019 at 7:09am PDTJul 6, 2019 at 7:09am PDT
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The new Tie Dye Frappuccino #tobeapartner #comingsoon A post shared by Mauldin Starbucks (@mauldinstarbucks) on Jul 8, 2019 at 3:49am PDTJul 8, 2019 at 3:49am PDT Tie dye Frappuccino coming this Wednesday you won’t want to miss it!! ❤️🧡💛💚💙💜 *while supplies lasts* #starbucks #frappucino #tobeapartner #coffee #summer #reusablestraw A post shared by 7707 McKnight Drive Thru (@mcknightdrive_starbucks) on Jul 8, 2019 at 3:08am PDTJul 8, 2019 at 3:08am PDT
One worker told Business Insider they were less than impressed with the new drink, which they called disgusting. According to the employee, the drink tastes like sour banana candy and takes forever to make.
Trying our hands at the new Tie-Dye Frappuccino! Come try this fruity treat Wednesday July 10th! It's only here while supplies last. #tobeapartner #starbucks5474 #tiedyefrappuccino A post shared by Clayton Station Starbucks (@starbucksclaytonstation) on Jul 7, 2019 at 10:51am PDTJul 7, 2019 at 10:51am PDT No better way to cool down than a nice frappuccino in this summer heat! Come stop by July 10-14th and try these amazing new tie-dye frapps!🤩💛💙💖 #starbucks #frappuccino #starbucsfrappuccino #coffee #sbuxaz #becomeapartner #tiedyeshirt #tiedyefrappe #comingsoon A post shared by 7th Ave & Camelback SBUX (@7thavecamelback) on Jul 6, 2019 at 6:27pm PDTJul 6, 2019 at 6:27pm PDT New tie-die frappuccino coming soon... get it before its gone💚☕✌☮ #starbucks #starbuckscoffee #starbucksfrappuccino #tobeapartner A post shared by Goldenwest&Natal, Westminster (@starbucks6800) on Jul 7, 2019 at 11:30pm PDTJul 7, 2019 at 11:30pm PDT
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Many Starbucks baristas have complained about the time-consuming process of creating the chain's more complex Frappuccinos. Making the Tie-Dye Frappuccino is a multi-step process, with the colorful mix requiring three powders to create.
It looks like it's going to be the Unicorn Frappuccino all over again, which the company said they wouldn't do again because of partner feedback, the Starbucks employee told Business Insider. Starbucks refers to its employees as partners.
Starbucks has somewhat de-emphasized its Frappuccino lineup as it focuses on other cold beverages, such as new cold brew and espresso-based drinks. However, the chain continues to roll out super-limited-time offers such as the Tie Dye Frappuccino.
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Drinks like the Witch's Brew Frappuccino andthe Crystal Ball Frappuccino are precisely crafted to go viral with bright colors and limited availability. It's a model established by the Unicorn Frappuccino, which quickly went viral when it was available for just a few days in April 2017.
The Tie-Dye Frappuccino is set to follow in the Unicorn Frappuccino's footsteps. So, keep an eye on Instagram this week to see if the beverage can live up to the hype.
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